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Second IMP³rove International Roundtable in Madrid, May 5, 2011

Madrid, March 21, 2011.--The second IMP³rove International Innovation Management Round Table will take place on the 5th of May 2011 in Madrid, Spain.

This event is organized by APRE, IMP³rove Consortium Member in collaboration with A.T. Kearney and Fraunhofer IAO, the IMP³rove Global Coordination Team, and Upsellinn, IMP³rove Network Partner in Spain.   

The International IMP³rove Roundtable focuses in particular on how to strengthen SMEs’ Innovation Capacity, on new key indicators for innovation and especially on the opportunities for investors to increase value with IMP³rove. It will bring together all stakeholders in the Innovation Management support services as consultants, intermediaries, policy makers and financial actors – last but not least SMEs as beneficiaries of these IMP³rove services.

The event is hosted by the Representation Office of the European Commission in Spain.

Please register under:

You can download the agenda here.

For further information and registration please contact Christin Pfeiffer and Rocío Escolano, APRE, email and

About APRE

APRE, Agency for the Promotion of European Research, is a non-profit association that provides the following services, INFORMATION, TRAINING and ASSISTANCE on research and technological development programmes of the European Union.

Established in 1990, APRE represents a vast interest group of organizations and companies which are active in research and technological innovation in Italy. These organizations adhere to APRE in the role of contributing and ordinary members.

APRE has its head office situated in Rome as well as regional help desks that form a network throughout the national territory. More information can be found at

About IMP³rove

IMP³rove stands for "IMProvement of Innovation Management Performance with Sustainable IMPact" and was initiated by the European Commission, DG Enterprise and Industry to increase a sustainable innovation and competitiveness of small and medium sized enterprises (SMEs) in Europe. Based on a structured benchmarking process, SMEs are able to evaluate their own abilities in innovation management against leading companies. Additionally IMP³rove provides SMEs with access to a network of IMP³rove consultants for further development of their innovation management. IMP³rove additionally provides consultancies with access to new clients, best-practice analyses and methods to enable them to detect and remedy possible shortcomings in their clients' innovation management. Investors gain access to particularly innovative companies, while political decision-makers are provided with information on the structural problems involved in the improvement of innovative strength in certain regions and in certain sectors of business and industry. The IMP³rove platform can be visited at

About Upsellinn

UpsellinnPerfromance, S.L. is a full-services company specialized in demand generation and lead management that helps businesses to boost its sales. Upsellinn’s services includes Inbound Marketing (get found online), Outbound Marketing (providing the essential human touch), Comprehensive Demand Generation (the unify of both inbound and outbound marketing) and Assessment and Commercialization of Innovation.  It builds sales leads using the most convenient technique for demand generation. More information can be found at